I don’t think there is anyone on the planet that truly thinks men and women and are the same. After getting past the obvious that both are human, the division really begins. Because our business, like most, only makes money when we trade an actual product for money, for the purpose of this article, I am most interested in the differences between the sexes when it comes to buying habits. To put a finer point on it, how women purchased office supplies as compared to men as I am a part of the office products industry.
I have been in the office products business for close to 15 years now and over this time have witnessed some marked differences in the purchasing decision making process. For those involved in sales, web design, marketing, etc. my broad observations should provide some useful insight nonetheless.
Again, it is understood that the office supply industry is commodity driven and these trends may not apply to higher end purchases. Still they merit some degree analysis.
Almost 80% of all of our corporate buyers are women. what the women buyer sought was often drastically different than the male buyer in the similar position. Here are some interesting things noted over many years of experience:
- Price was not a concern for women as much as it was for men. This does not suggest that women where frivolous buyers by any means. They simply want higher quality items. This even more apparent when they have complete autonomy in purchasing decisions.
- Brand loyalty is more important to women. Perhaps men are more loyal to car manufactures but this was not demonstrated in the office supply world. For example, they’ll stick (pun intended) with 3M scotch tape even though there are less expensive alternatives readily available.
- Women seek solutions. In other words if a particular item can make their day a bit easier, it is worth the extra money. The value therefore is in the function.
- Men were more concerned with price. The perceived value is in the money saved not in the functionality of the product.
- Women appreciate the significance of service but view it from a different angle. They see service being delivered properly as long as there are no problems.
- Men also of course value service but they see it more as a personal relationship. Meeting for a lunch, talking about a football game, etc. is part of the service umbrella for men.
- Women do of course want discount office supplies but they also want efficiency. Therefore, they swing heavily to internet ordering as it is rightfully believed to be quick and more conducive to multitasking. In fact, when internet ordering became widely available in our industry around 1999, it was the women who embraced the idea first.
- With regards to website design, women preferred a clean clutter free minimalistic site over what they often called a “noisy” or “intrusive” site.
- Men tend to place orders over the phone to a much larger degree even as web ordering was available.
- Women placed more value in the “look” of a company. The logo, the catalog (in fact our cover with a puppy was the all time favorite), the driver appearance, etc seemed to matter much more to our women buyers. It was if they knew that if we didn’t try to look good we probably weren’t any good.
- The male buyers didn’t really care about what they often viewed as a trivial matter. In fact, rarely did they comment on any outward sign of our company. Most probably never knew if we had a logo or not.
- More recently pink office supplies have entered the market place as a small way to both contribute and demonstrate support to breast cancer eradication. Women have embraced this new category enthusiastically. Men however, tend to avoid these products even though they have mothers, wives, daughters, sisters, and friends susceptible to this affliction. It is all about the actual color pink in the stigma it still carries for most men. An insecurity issue? Perhaps.
- Both responded well to humor in our sales approach with the women a bit more appreciative than the men.
So what we can we conclude? One should understand that if he/ she has a clearer picture of who they will be dealing with and what they respond to, then the sales efforts can be tailored more specifically to the gender and your success rate will likewise improve.
The volume of people joining the web affiliate marketing arena increases daily.
They are seeing just how easy it is to make money on the web by reselling other peoples products and services. Whether they generate enough to become a worthy source of income will depend on the way they approach it.
The intelligent ones will withstand the temptation to charge into the market without any analysis or schooling. The offered promises of earning thousands per day are attractive, but making the effort to gain knowledge from the professionals will, in the end, save lots of time, and dissatisfaction. Carson and Kyle, the designers of Wealthy Affiliate, have proved themselves to become extremely successful affiliate marketing business owners.
Having run profitable affiliate strategies for five years and mastered many outstanding tactics, they are both now 25 year old millionaires. These people, as well as their team at Wealthy Affiliate, have introduced what they label the Wealthy Affiliate “university”, a comprehensive method whose anchor is the 8 Week Action Plan.
These people are devoted to making their participants expert and effective online affiliate marketers, and their testimonies clearly show that they’re producing online marketers who are really setting the criteria in their niche categories.
Wealthy Affiliate’s intention is to tutor you past your competition. In addition to the 8-Week Method, they offer just about every tool the internet marketer requires to build a revenue stream. It’s noticeable that you’ll want a internet site to start website marketing, and Wealthy Affiliate has provided the very user friendly Site Rubix webpage builder as a giveaway for members.
It provides a very clear and understandable guide to aid you step-by-step with the website constructing process. A number of eye catching templates able you to short cut the construction process and have marketing really fast.
You stay a member for as long as you wish, without having canceling charges. The Wealthy Affiliates University is a comprehensive online affiliate marketing package deal.
Affiliate marketing is probably the most effective means today of conducting Internet marketing for an online business. The affiliates create a buzz for the online business, and the products are promoted to thousands of Internet users. This is why an online business should have an affiliate marketing program as portion of its marketing strategy.
To establish an affiliate marketing plan, the online businessman needs to accomplish two steps. First, he ought to recruit as many affiliates as potential. The more affiliates, the more promotion for the courses. And the more promotion, the more sales. Second, the online businessman should prepare promotional materials that must be sent to the affiliates.
When both steps are done, the businessman will find that his online company will have an increase in sales. Then, perhaps, the online businessman will just go with the flow and focus on product quality and course delivery. Or perhaps the online businessman can still push his sales further upwards. How can this be potential?
All that an online businessman needs to do is to develop and supply incentives for his affiliates. Here are four recommendations for such incentives.
1. Incentives for selling X worth of products within a limited period of time – The online businessman can provide cash incentives for affiliates who are able to convert their referrals into sales that reach a certain amount, perhaps $1500, within a sure period of time, perhaps inside 1 month. When affiliates are aware of such an incentive, they will likely double their efforts so that they can meet the quota sales within the specified time frame.
2. Incentives for selling seasonal courses – The online businessman can also offer incentives to affiliates who are able to sell seasonal courses or courses that are offered only during certain periods of the year. The cash incentive will go to the affiliate who can sell the highest worth of seasonal courses.
3. Incentives for selling the highest worth of items during slow months – All online companies experience slow months. These are the times of the year when the sales are alarmingly low. But this can be overcome when the online businessman can provide incentives to affiliates who are able to produce sales during these slow months.
4. Additional commissions or bonuses for selling X worth of courses – The online businessman can provide high commissions to affiliates who are able to generate a specified amount of sales. That is, if the sales of the affiliate reach a certain bracket, the percentage of commission in the pay-per-sale set-up will be increased. This will encourage the affiliates to go for more sales.
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Are you currently thinking about meeting new persons on-line? How about persons that talk about the exact same interests while you? If so, a single in the ideal methods to uncover those individuals to make use of on the web social networking websites. Interpersonal networking internet sites are generally in comparison to neighborhoods or communities, but kinds which are on-line. If are thinking about producing utilization of these common internet sites, if you haven’t been currently, you will have to come across a interpersonal networking internet site to come to be a fellow member of. One from the websites that you may possibly be considering joining is Orkut. Furthermore, you might like to read the wealthy affiliate review to learn more.
Orkut, sounds fascinating does not it? With other well-liked internet sites such as Yahoo! 360, Friendwise, Classmates, and MySpace, there are many who wonder how Orkut became the title of the well-liked on-line community. Orkut is named immediately after the person who produced it. That man was an employee of Goggle and he is recognized as Orkut Buyukkokten. When the title with the website doesn’t automatically draw you in, there’s a very good opportunity that the internet site characteristics will. Like quite a few other social networking internet sites, Orkut has a quantity of diverse representative gains. These rewards are what makes it worthwhile to turn into a member of this well-known social networking web site. As favorite as Orkut is and as much as you would like to join, you’ll find unique procedures that you should comply with. Unfortunately, Google does not enable just anybody to come to be a associate, you need to be invited.
Current neighborhood people are the only ones who can extend you an invite. This indicates that you simply must not waste your time trying to convince Google to allow you join. Getting invited to join Orkut actually isn’t as tough since it may well sound. Orkut is so well-liked that there is certainly a excellent chance that you just know somebody, if not personally than on the net, who can extend you an invite. By performing a standard web lookup, you ought to also be able to uncover Orkut people who could be prepared to extend you an invitation, without even knowing who you might be.
Despite the fact that quite a few world wide web consumers refrain from joining Orkut, just simply because on the invitation requirements, there’s a great cause for restricted membership. Orkut is usually a social networking website that is totally free to utilize. However, free of charge indicates that many people would wish to use the website. Quite a few on-line interpersonal networking sites, which are totally free to utilize, have actually become ridiculous. A large number of net end users get joy out of generating fake accounts and creating on-line controversy. Google made a decision to make Orkut a unique membership on the web website to prevent circumstances like that from happening.
Orkut, like quite a few other online social networking internet sites, features a quantity of several purposes. Obviously, the primary intent of Orkut would be to allow you to connect with your pals, specifically the ones that have extended an invitation to you, but it is possible to do a great deal a lot more than that. As soon as a fellow member of Orkut, it is possible to quickly famialrize yourself with other internet site people who reveal the same pursuits as you do. This will not only assist you make new good friends, nevertheless it may well also end result inside the finding of one’s up coming romantic partner. That is certainly what’s great about Orkut, as soon as that you are a fellow member, just about something is feasible.
If that you are interested in learning additional about Orkut, before wanting to obtain an invite, you will wish to go to their on the web internet site. It is possible to do this by likely to www.orkut.com.
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, Bing and so on. Hence, by designing a search engine friendly site with your internet marketing strategy, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They find the page via other links on the internet, crawl the content, and then record the data on their servers for people to search for using their service.
To make your site easy for the crawlers to read, do not use frames for your Vancouver website. Not only are frames considered to be outdated design techniques, they make it difficult, if not impossible, for the crawler to read your content. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Avoid use of other outdated html tags like the <font> tag. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
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